As I walked aisle after aisle in Las Vegas, I was amazed by all the different products created by moms, because they saw a need and wanted to share their idea. Many were exhibiting for the first time and really launching their company at the show: while other companies have been around a couple of years and were receiving "buzz" and a positive response from retailers and consumers.
One of those companies is Boogie Wipes -- which grabbed my attention right away. I received a press release about their product and company right before the show and had to stop by to see them in person. Mindy and Julie, the inventors of Boogie Wipes, are two high energy women who were tired of chasing after their kids with runny noses and having the hard tissues pushed away...so they created a soft wipe made with saline for runny and stuffy noses. That to me sounded ingenious since my son was always stuffed up as a baby, and he hated having the saline spray squirted up his nose.
Mindy and Julie agreed to be on my show with The Baby Planners (which they knew very well -- no surprise there) to talk about the last year and how they have been on a wild ride, bringing their idea into reality, creating a fun name, putting together fabulous packaging, and setting marketing into place. Not to mention all the hard work that went into being able to produce almost $3 million dollars in sales by the end of this year.
We had fun chatting it up and I can definitely see them becoming regulars on my show, talking about the mompreneur aspect of creating a company based on a need discovered by having kids. And the best part of being a mompreneur is doing something that you love and having the flexibility to be there for your kids, because time with them goes by so fast!!
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