As I explored women that are reinventing their career for their kids -- I saw more and more moms creating their own companies for the flexibility. They were also creating companies based on a need they saw in the marketplace for a product or service -- because they were moms.
Gretchen Menzies developed www.Essentialmom.com as a local resource guide in her community dealing with everything parents because there wasn't anything out there. She is now getting 250,000 hits a month to her website.
Nina Frye and Cindi Schmitzer had been wanting to start a business of their own, and then one day the humor of their chaotic life as moms sparked an idea. "Living the Dream" was born. They developed t-shirts with funny depictions of mom in her many roles to remind mom to laugh more....
Since the show I have been amazed at the companies in this particular industry that were started by moms -- mompreneurs -- and what has mushroomed.
Today's children are definitely a huge influence and they don't even realize it!
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